The automobile companies are competing to offer discounts and freebies to lure customers during this festive season. Skoda Auto India has announced that it is going to remove all discounts on its flagship hatchback, Fabia and is reducing the discount margins on other cars including Rapid, Superb and the Yeti. Skoda India’s Chief Operating Officer, Sudhi Rao said that “We are not going to increase discounts, but adopt a different strategy to sell our cars. We will keep our prices real without rendering any concessions. Though most of our cars would be more expensive than competition, we expect our superior brand and contemporary European technology to keep the sales momentum going.
Rao added that: “Even after reducing discounts across all our cars, we have managed to consistently increase sales, which have proved our point till now. We have enjoyed customers’ confidence and would decide our future strategy after assessing the performance during the festive period,”
Skoda believes that the quality of their vehicles will help them to get the expected sales during the festive season. Though of the most automakers have increased base prices of their popular models because of uneven economic conditions of our country, they are offering discounts for this season. Maruti Suzuki is offering a discount of up to Rs 35,000 on Alto; the Honda Cars India is offering goodies up to Rs 50,000 on its flagship sedan, Honda City. Tata Motors has offered the additional benefits/accessories of worth Rs 25,000 on Nano and Rs 75,000 on Manza.