Japanese auto maker Isuzu had announced their plan to venture in the Indian auto market in July, 2012. Now the Isuzu MU-7 SUV is being tested in Pune, India. This SUV comes in both 4X2 and 4X4 models and is very popular in Japan. We have to watch and see how this SUV will be received in India. Isuzu is not a popular name in the auto segment in India. Isuzu in collaboration with Swaraj-Mazda supplies diesel engine here. Though there is demand for SUV’s in India, the customers will hesitate to go after a vehicle with is not well-known.
The MU-7 from Isuzu is a 7-seater SUV which is originally based on the D-Max truck chassis. Currently this SUV is powered by a 3.0-litre turbo charged diesel engine that can produce a peak power of 146bhp and a torque of 294 Nm. It will require some serious effort from Isuzu to promote their vehicles here. Isuzu will have to compete with big shots in the SUV segment like Safari Storme, Ford Endeavour and SsangYong Rexton. According to the available information Isuzu currently have plans to import the MU-7 from Thailand and assemble it at the HM plant in Chennai. Isuzu will set up its own facility by the year 2015. The cost for building such a facility in India is expected to be around Rs. 1,000 Crore. According to rumors the Isuzu MU-7 SUV will reach the Indian auto market by early or mid 2013.